You experience the building's history and its present-day significance at the same time. Yet up close, it's very comfortable and inviting. "Sonia's ingenious design allows you to see the building, even its cornices, from a distance. "This project truly demonstrates the purpose of architectural LED lighting," says François-Xavier Souvay, President and CEO of Lumenpulse. The designers used a delicate grazing technique to emphasise the architectural details of the building, which was constructed in 1930. "Cleveland residents were excited to see a key local historic landmark brought back to life in their city's core," says Sonia Brown, Senior Lighting Designer at Illuminating Concepts, which was hired by Caesars Gaming Corporation and Rock Gaming LLC to provide the building's new indoor and outdoor illumination.įor the exterior lighting, Illuminating Concepts chose LED fixtures from Lumenpulse's Lumenfacade and Lumenbeam families with a warm colour temperature to accentuate the stone. Part of the transformation involved the installation of hundreds of Lumenpulse luminaires on the building's exterior, giving the façade a warm glow and a cool new nighttime identity. After undergoing significant renovation, Downtown Cleveland's Higbee building-made famous by the hit movie A Christmas Storey-was reborn the Horseshoe Casino in May 2012.
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